My Story
I’m Anna, 35 years old – a mom, a partner, and just like so many women… I silently struggled with something hardly anyone talks about: unexpected leaks.
After my first pregnancy, I noticed that a sneeze, a burst of laughter, or a run around the block suddenly came with something I never wanted – wet spots, embarrassment, and the constant fear of being “caught.”
Why I started this brand
I tried everything. From thick pads that caused irritation, to expensive incontinence briefs that felt like they were made for my grandmother. Even Kegel exercises and “discreet” disposable products didn’t work.
Each time, I felt either uncomfortable, insecure, or simply not myself.
- What I really wanted was simple:
- Underwear that looked and felt like normal underwear.
- The freedom to move without worrying about leaks.
- A solution that didn’t create a mountain of waste.
- And above all: my confidence back.
Because I was the one living with these struggles and couldn’t find a solution, I decided to create it myself. That’s how this brand was born: stylish, comfortable leakproof underwear that looks like your favorite pair – but keeps you dry and confident.
The women who wear it
Since launching, I’ve received countless messages from women who finally dare to exercise, travel, work, or simply laugh again without fear.
Finally, underwear that doesn’t ride up, doesn’t irritate, isn’t visible – and actually works.
Why this is your last chance
After years of pouring my heart into this brand, I’ve decided it’s time for a new chapter in my life. This was my personal mission, but my priorities are shifting. That means I’ll be closing this brand soon – and once the current stock is gone, it’s gone for good.